Launching a new App on IPad or Iphone may increase the reputation of brand or a hotel.
Here, Best Western wants to give a new experience about the way of travelling. The App' will be easy to use and customers will add their experiences on it.
More than just a booking App', Best Western will give the opportunity to their clients to share their trips with photos...
Now, we have to be very careful about goods or bad comments.
Social media can be profitable only if the brand works on consenciously.
They will have to deal with.
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