Think tank
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mercredi 20 avril 2011
lundi 21 mars 2011
dimanche 20 mars 2011
Trend: Pricing Pandemonium
The article I choosed for you this week is about the future of pricing.
As you know, with the smartphone generation, we are completly able to book or to pay a room or a product very quickly.
Chaos will appear for Hoteliers who will not be as reactive, about their pricing strategy, as the market evolve.
Indeed, what is fantastic today is that we can share information with our friends very very quickly.
Like that, if there is a great offer on the net, we can spread the information through our network.
That is to say that hoteliers could touch a huge number of people only by being reactive.
Again, I recommand to all hoteliers to be very careful about the market and trends.
It is easy to increase revenues by being the first to use correctly social medias...
Listen what people want! Be innovative! Be dynamic on your offers!
Now, you have been warned!
Article is here!!!
As you know, with the smartphone generation, we are completly able to book or to pay a room or a product very quickly.
Chaos will appear for Hoteliers who will not be as reactive, about their pricing strategy, as the market evolve.
Indeed, what is fantastic today is that we can share information with our friends very very quickly.
Like that, if there is a great offer on the net, we can spread the information through our network.
That is to say that hoteliers could touch a huge number of people only by being reactive.
Again, I recommand to all hoteliers to be very careful about the market and trends.
It is easy to increase revenues by being the first to use correctly social medias...
Listen what people want! Be innovative! Be dynamic on your offers!
Now, you have been warned!
Article is here!!!
jeudi 17 mars 2011
dimanche 13 mars 2011
Online travel deals not as sweet as you think!
With internet, consumers are always searching for the best opportunities.
The article aware us about the possible trick that can be found when you are visiting their page and when you want to book a travel.
"Travel sites can track your searches. We checked a flight twice on Safari and once on Firefox. And what we learned is that if you check a flight more than once, the cheapest fare can disappear," Freeman said.
I had the same problem to book a flight to go to Copenhaguen. We all know that today, the prices of flights can change every second.
And when I checked the price for the first time, this one was at 150€. After that I checked 4 times during the day and it increases at the end of the day at 200€.
I waited one week checking every day a possible decrease of the price but it never happened. Finally I bought it at 224€.
My surprise was when I came back on the website 2 weeks after the deal, to find it at 150€ on an other computer.
Be aware of that!
I am not saying that this is always like that, but the article demonstrates what happened to me.
Article is here
The article aware us about the possible trick that can be found when you are visiting their page and when you want to book a travel.
"Travel sites can track your searches. We checked a flight twice on Safari and once on Firefox. And what we learned is that if you check a flight more than once, the cheapest fare can disappear," Freeman said.
I had the same problem to book a flight to go to Copenhaguen. We all know that today, the prices of flights can change every second.
And when I checked the price for the first time, this one was at 150€. After that I checked 4 times during the day and it increases at the end of the day at 200€.
I waited one week checking every day a possible decrease of the price but it never happened. Finally I bought it at 224€.
My surprise was when I came back on the website 2 weeks after the deal, to find it at 150€ on an other computer.
Be aware of that!
I am not saying that this is always like that, but the article demonstrates what happened to me.
Article is here
samedi 5 mars 2011
How to increase your hotel’s perceived value without lowering prices?
Article is here
With internet and the birth of websites like Expedia, Opodo..., the pricing strategy is difficult to manage.
It's harder today to ask more money than our competitors, pretending that we have a better service.
The important thing today for our customers is the Value. "Value is what you get compared to what you pay".
How can we work on that... What clients want are:
Get more for less!
Give to your customers a well designed hotel, work on your F&B department because this is your social place and people remember their stay also with their experience in restaurant. So work on quality, service...
Make it relevant!
Work on your loyalty program, your personalised service...
Give me an experience!
Give to your customers a reason to visit your hotel, the place of your hotel, the activities in the neighberhood...
You will make the difference by giving to clients a relevant experience than by lowering the prices.
With internet and the birth of websites like Expedia, Opodo..., the pricing strategy is difficult to manage.
It's harder today to ask more money than our competitors, pretending that we have a better service.
The important thing today for our customers is the Value. "Value is what you get compared to what you pay".
How can we work on that... What clients want are:
Get more for less!
Give to your customers a well designed hotel, work on your F&B department because this is your social place and people remember their stay also with their experience in restaurant. So work on quality, service...
Make it relevant!
Work on your loyalty program, your personalised service...
Give me an experience!
Give to your customers a reason to visit your hotel, the place of your hotel, the activities in the neighberhood...
You will make the difference by giving to clients a relevant experience than by lowering the prices.
vendredi 4 mars 2011
mercredi 26 janvier 2011
dimanche 23 janvier 2011
"Another free resource for tracking your hotel’s social media buzz"
Link to the text!
Hoteliers can now sleep well!
"OpinionWell" will be the new buzz for Hotel marketers...
The goal of this new company is to collect the data, comments, and analysis for each hotel.
The service is free for hoteliers, and they will have access to the opinion of their hotel guests and the information they need to increase customer satisfaction and ultimately their revenue!
The analysis will be an extraction of consumer opinions from the web, directly given to the hoteliers.
OpinionWell will give:
- Summary data highlighting the hotels strengths and weaknesses
- A breakdown of the overall rating by category
- Feature-specific analysis including the actual comments from guest reviews
To me, it will help very much hoteliers.
Now, they can be focus on other things not like searching on the web the bad comments...
With Opinionwell, they will have directly everything about reviews and satisfaction surveys.
They will work straight on the problems without loosing time.
Good news for us!!!
Hoteliers can now sleep well!
"OpinionWell" will be the new buzz for Hotel marketers...
The goal of this new company is to collect the data, comments, and analysis for each hotel.
The service is free for hoteliers, and they will have access to the opinion of their hotel guests and the information they need to increase customer satisfaction and ultimately their revenue!
The analysis will be an extraction of consumer opinions from the web, directly given to the hoteliers.
OpinionWell will give:
- Summary data highlighting the hotels strengths and weaknesses
- A breakdown of the overall rating by category
- Feature-specific analysis including the actual comments from guest reviews
To me, it will help very much hoteliers.
Now, they can be focus on other things not like searching on the web the bad comments...
With Opinionwell, they will have directly everything about reviews and satisfaction surveys.
They will work straight on the problems without loosing time.
Good news for us!!!
mardi 18 janvier 2011
lundi 17 janvier 2011
What consumers want most from a hotel
Article is here...
The article highlights us about the importance of the amenities in hotels today.
It's clear that if a guest has to do a choice between two hotels, he will choose the one with more amenities given.
The most important thing ("orbit" source) is the swimmingpool and behind the spa and fitness center.
To my part, I suggest to be very careful about the other amenities that a hotel can give.
Even if we know that it will influates the final choice, the crisis gave to our customers a bad spirit: "get more for less".
We do not have the rights to give services "at cost". It will show maybe that our services who was given on the past were not as it should be.
We are not good "samaritains". Hospitality is a business.
Furthermore, the day where you will need to increase the revenues, it will be hard to convice our clients to pay more for the same services.
The article highlights us about the importance of the amenities in hotels today.
It's clear that if a guest has to do a choice between two hotels, he will choose the one with more amenities given.
The most important thing ("orbit" source) is the swimmingpool and behind the spa and fitness center.
To my part, I suggest to be very careful about the other amenities that a hotel can give.
Even if we know that it will influates the final choice, the crisis gave to our customers a bad spirit: "get more for less".
We do not have the rights to give services "at cost". It will show maybe that our services who was given on the past were not as it should be.
We are not good "samaritains". Hospitality is a business.
Furthermore, the day where you will need to increase the revenues, it will be hard to convice our clients to pay more for the same services.
mercredi 12 janvier 2011
dimanche 9 janvier 2011
Best Western launches IPad App
Launching a new App on IPad or Iphone may increase the reputation of brand or a hotel.
Here, Best Western wants to give a new experience about the way of travelling. The App' will be easy to use and customers will add their experiences on it.
More than just a booking App', Best Western will give the opportunity to their clients to share their trips with photos...
Now, we have to be very careful about goods or bad comments.
Social media can be profitable only if the brand works on consenciously.
They will have to deal with.
Link to article
Here, Best Western wants to give a new experience about the way of travelling. The App' will be easy to use and customers will add their experiences on it.
More than just a booking App', Best Western will give the opportunity to their clients to share their trips with photos...
Now, we have to be very careful about goods or bad comments.
Social media can be profitable only if the brand works on consenciously.
They will have to deal with.
Link to article
mercredi 5 janvier 2011
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