How to increase your hotel’s perceived value without lowering prices?

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With internet and the birth of websites like Expedia, Opodo..., the pricing strategy is difficult to manage.
It's harder today to ask more money than our competitors, pretending that we have a better service.
The important thing today for our customers is the Value. "Value is what you get compared to what you pay".
How can we work on that... What clients want are:

Get more for less!
Give to your customers a well designed hotel, work on your F&B department because this is your social place and people remember their stay also with their experience in restaurant. So work on quality, service...

Make it relevant!
Work on your loyalty program, your personalised service...

Give me an experience!
Give to your customers a reason to visit your hotel, the place of your hotel, the activities in the neighberhood...

You will make the difference by giving to clients a relevant experience than by lowering the prices.